Head of Social Media & Influencer Marketing

At Raising Cane’s Chicken Fingers® we serve only the best tasting and most craveable chicken finger meals. It’s our ONE LOVE®. Our Crew make it happen, our Culture makes it unique, and the Community makes it all worthwhile.

Every talented Crewmember in our Restaurant Support Office (RSO) is important to our success and a value to our rapidly growing Company. We all work with a sense of purpose and focus on our chicken finger meals, Customers, Crew, Communities and Company Culture. We are constantly striving to Raise The Bar. The future for Raising Cane’s is growth focused and we’re on the path to being one of the top 10 restaurant companies in the United States.

Your Role at Raising Cane’s:
The Head of Social Media and Influencer Marketing is a dynamic, strategic leader with a deep understanding of cultural moments, emerging trends, and platforms. This role is key to expanding Raising Cane’s influence across social media and influencer marketing and leads the social strategy across all Cane’s channels, ensuring cohesive messaging that drives growth and engagement. With a keen eye for platform and customer insights, this role identifies trends and opportunities to create timely, relevant, and shareable content that aligns with the Raising Cane’s brand.

Your Impact and Responsibilities:

Social Media and Influencer Leadership
• Leads a team and agency partners to drive social media follower growth and engagement through branded content, influencer marketing, trending topics, campaign tie-ins, and new restaurant openings
• Provides expertise on content posting cadence and optimal timing for social media channels
• Reviews all influencer and talent partnerships to ensure brand alignment and addresses any potential risks
• Oversees paid social strategy, managing timing, budget, optimization, and reporting for boosted posts to ensure effective results
• Develops and manages the content calendar, balancing brand and influencer content
• Leverages customer media habits and platform insights to identify opportunities for expanding Raising Cane’s reach and engagement
• Inspires the team to generate breakthrough ideas that uniquely expand social follower reach while staying true to Raising Cane’s brand voice, tone, and core values
• Drives storytelling and maximizes social impact for brand activations and cross-platform integration to build audiences tailored to each channel
• Develops large-scale social media campaigns that amplify the brand in relevant and engaging ways.
• Builds and nurtures relationships with influencers across celebrity, mega, macro, and micro levels, including NIL
• Creates engaging, authentic influencer content and supports it with amplification and paid strategies to connect with new and existing customers
• Develops programs and training for Restaurant Marketing to enhance local social and influencer efforts, capitalizing on local moments to drive engagement and growth

Team Leadership
• Leads communication of all social media updates, including regular content calendar reviews with key leadership
• Develops the vision for social media channels and influencer management, guiding the team in content creation to ensure alignment with key objectives
• Inspires and challenges the team to excel in growth, engagement, and sentiment metrics
• Leads strategy and planning for influencer campaigns involving celebrity artists, actors, athletes, and others
• Collaborates with cross-functional teams and leadership to develop materials, campaign plans, and communications for all social channels, addressing both customer and community needs

Measurements and Analysis
• Provides monthly, quarterly, and annual reports on channel performance, identifying opportunities and optimizations
• Regularly reports on industry trends, influencer updates, pop culture moments, and competitive social media performance
• Monitors social media activity 24/7, ensuring visibility and communicating internally for awareness and potential actions
• Develops performance metrics for growth, impressions, engagement, and sentiment across organic and paid activities, with consistent reporting and content sharing
• Drives social media follower growth and engagement to meet or exceed industry-leading metrics.
• Conducts ongoing sentiment analysis and keeps leadership informed of potential risks

Requirements for Success:

• 7+ years of experience leading brand campaign development, including planning, innovation, and creative ideation
• Proven track record in influencer marketing strategy, content creation, partnership development, and execution with measurable results
• Significant leadership experience in social media and influencer marketing, with team management preferably in the restaurant, retail, or packaged goods industries
• Creative and agile thinker with expert knowledge of core marketing concepts and competencies
• Ability to thrive in in ambiguous situations, set clear goals, and convert plans into action
• Acts as a role model, consistently lives and represents Cane’s values
• Focused on both short-term and long-term business impact
• Demonstrated ability to influence, lead, and motivate others
• Detail-oriented, organized, and able to manage multiple priorities that may be constantly changing
• Self-driven, flexible, and highly energetic with strong written and verbal communication skills
• Able to work effectively and efficiently both independently and collaboratively
• Able to travel 25% of the time
• Bachelor’s degree in marketing, advertising, or related field required